> True Colors Consulting » 11/16 – 12/8 Business Learning Institute Webcast – Growing Your Business through Trusting Relationships
Helping clients attract and retain loyal customers through trusting relationships.
11/16 – 12/8 Business Learning Institute Webcast – Growing Your Business through Trusting Relationships
Posted December 7, 2009

The Business Learning Institute presents a webcast! Growing Your Business Through Trusted Relationships:

REGISTRATION STATUS: OPEN

Date: Monday, November 16, 2009
Time: 12:00pm – 1:00pm (Eastern Time)
Facility: Online Webcast, Internet
CPE Credit: 1 Communications
Course Type: Webcast
Provider: Business Learning Institute
Instructor: Mark Slatin
Field of Study: Communications
Level of Knowledge: Basic
Fees: $59 MACPA Members, $75 Non-Members
Reciprocal Discount ($16)

* * * IMPORTANT INFORMATION ABOUT THIS EVENT * * *

Watch Mark in Action in this 2 minute video!
You may register for one or for all sessions.

Click here to add this event to your electronic calendar (then click OPEN when prompted).

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Description:

Let’s be honest, “sell” is a four letter word to most service professionals. Yet, getting a book of business is no longer an option, it’s an expectation. The paradox in selling is the less we work to close sales and the more we focus on building the relationship, the more success we’ll enjoy. Trust Centered Selling acknowledges the stigma attached to selling and reframes the stereotypes that have created an invisible wall of distrust between buyers and sellers. In this course, you learn the components that underpin trust between buyers and sellers to learn the basicsĀ to build trusting relationships.

Objectives:

  • Understand why trust the most important factor in long-term business development results
  • Recognize what clients are really looking for in a service professional
  • Learn what high trust translates into business growth
  • Discover how to turn average clients into apostles
  • Develop new mindsets as well as skillsets

Major Topics:

  • What are the real barriers to selling success
  • The Financial Impact of Trust: Why trust is critical to attract and retain clients
  • Recognize the four essential elements of trust, and boost your personal score on each
  • How understanding the relationship between client loyalty and profitability can accelerate your business development efforts

Who Should Attend:

Anyone who sells complex products or services in a relationship context, including accounting, financial, insurance, real estate, distribution, manufacturing, supplies, legal, healthcare, pharmaceutical, IT services and other areas

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