We partner with a wide-variety of organizations and people:
We work with professional service firms and sales organizations who are experts in their field but struggle with how to build a selling strategy that drives sustainable growth.
Most True Colors clients are in the professional service providers, small business owners, or sales leaders in small to medium size businesses. Typically our clients possess expertise in a wide variety of subjects related to creating value for their clients.
The expertise they do not possess is how to build a complete selling model for sustained growth.
Are some of these statements true for you?
You are a small or medium size business. You have relied on a few key producers to bring in the lion’s share of new clients and really need everyone in the organization to contribute to new business generation in some form. You need to set up processes and systems to drive consistent sales growth and don’t know where to begin or you simply don’t have the bandwidth to do it yourself.
You are a sales organization. You need a systematic way to build sustainable growth. You need to find quality people, train them and have them contribute to our revenue growth right away. We just don’t know where to begin to get to the next level.
You have been in business awhile but your sources of new clients are drying up. It’s not unusual for markets to change, for contacts to move on and for old marketing approaches to stop working. Can you reestablish yourself without taking forever and without spending a fortune?
You are a larger professional services firm (consulting, training etc.) and your partners or those responsible for bringing in new business need to become better marketers. You may have spent money on sales training but have not gotten good results. You need more qualified prospects.
You have a built-in aversion to marketing and selling yourself. This is very common. We wanted to own our own business, practice our expertise and service our clients, not spend all our time chasing clients. You may think you’re not the marketing type and couldn’t turn a prospect into a client unless they shoved a check into your hand!
You are more likely to work successfully with us if …
Your business relies heavily on relationship-based sales rather than “one-off” transactional sales. Expertise, knowledge, and technology may be critical elements of your offering, but without deep client relationships, your business would not succeed.
You’ve come to the conclusion that there’s no silver bullet. You’ve tried a number of things and you want to put the people, processes, and systems in place to leverage long-term success. You’re looking for someone with experience who is also willing to be flexible enough to work with me.
You are a larger professional services firm (consulting, legal, accounting, training etc.) and your partners or those responsible for bringing in new business need to become better marketers. You may have spent money on sales training but have not gotten good results. You need more qualified prospects.
You have a built-in aversion to marketing and selling yourself. This is very common. We wanted to own our own business, practice our expertise and service our clients, not spend all our time chasing clients. You may think you’re not the marketing type and couldn’t turn a prospect into a client unless they shoved a check into your hand!
You have a successful business and you want to do better. You realize that although you have been fairly successful in attracting clients, you could be a whole lot better at it. You want to learn new approaches and strategies to marketing and selling your services that work more consistently.
You have a built-in aversion to marketing and selling yourself. This is very common. We wanted to own our own business, practice our expertise and service our clients, not spend all our time chasing clients. You may think you’re not the marketing type and couldn’t turn a prospect into a client unless they shoved a check into your hand!
If one or more of these scenarios is true for you, please read on. You’re in the right place. There is help for you here.
Who is most likely to succeed using our trust centered approach to selling?
Our clients and customers typically share many of the following characteristics. If these fit you as well, you are likely someone I can help attract new clients.
Committed to becoming a trusted advisor to your client – Above all else you are interested in earning and keeping the trust of your clients. You recognize that revenue and profits will follow from developing deeper client relationships.
High standards of excellence – Good enough isn’t. You are interested in being the very best in your field.
Very knowledgeable about your business – You strive to be true experts and valuable resources to your clients.
Hard worker – committed to success - You are persistent and willing to try many things to achieve results.
Realize you can’t know everything – But you are willing to get assistance and expand your knowledge and expertise.
Willing to invest in yourself and your business – You know this is the best investment of all.
Committed to mutually supportive relationships – In business and life you realize that you can’t make it alone
